this is MAC Cockney Lipstick, a sheer red for when I feel bold enough.
This is a permanent shade in the U.S. and I think it used to be permanent here in Europe too, but it has disappeared from the German MAC site. Still I was able to get it at the MAC store here in Vienna.
Anyway, should you not be able to get your hands on it because it has been discontinued in your country, MAC will launch it with the Stylishly Yours Collection soon! And be sure to check your stash, because it was previously launched with the Euristocrats II Collection back in 2009.
MAC describes the color as a sheer yellow red and I guess I'll go with that! The finish is Lustre, which is my favorite finish.
Have a great day!