I am wearing MAC Up the Amp today, a lipstick that I recently Back to MAC'd for. It's creamy and opaque and I like to wear it on top of lip balm, to make it a little less BAM! :-)
The finish is Amplified, my second-favorite after Lustre, and colorwise it's a lavender toned purple, or a deep lavender, so to say. It's permanent in the MAC range.
I first noticed this color on Makeup by Risa's Channel on Youtube a long time ago and I wanted to have it ever since then.
Here is a picture of when I got it, all nice and pretty, just out of the box: